Lulu adds a buy button for creators' print books
The RTP publishing platform's new Direct Buy Button lets creators sell print books from a link, with Lulu handling printing and shipping.
Lulu, the print-on-demand publishing company based in Research Triangle Park, has introduced the Direct Buy Button, the company announced on Nov. 3, 2026. It is the latest addition to Lulu Direct, its set of tools for selling straight to readers.
The button is a purchase link or embedded checkout that lets creators sell print books and calendars from newsletters, websites, social profiles, podcast notes or live events without building an online store. Lulu runs the transaction and then prints and ships the order.
"We've spent years building the infrastructure that lets businesses built on books sell everywhere. The Buy Button is proof it's working better than ever," said Nick Foster, vice president of software and product development at Lulu.com. Foster said it is the company's fastest-adopted solution yet, with nearly seven times the first-month orders of any channel Lulu had launched before.
Founded in 2002, Lulu provides print-on-demand production, global distribution and direct ecommerce tools for creators, publishers and businesses.
About this story
By Sotwire Desk. Written by Sotwire Desk from the sources below. Not a company attestation.
Sotwire Desk. Written by a named Sotwire editor from the sources cited below. Not a company attestation. Sotwire corrects errors publicly.
Key facts
- Lulu
- Research Triangle Park, NC
- Launches
- Desk reported
- Sotwire Desk
- Lulu Direct Buy Button
- Print books and calendars
- Nearly 7x the orders of any earlier Lulu channel
- 2002
Key events
- Direct Buy Button announced
Sources
- Lulu Removes More Barriers for Direct-to-Consumer Sales · Lulu Press (EIN Presswire) · accessed 2026-11-04
- Lulu's New Direct Buy Button · Lulu · accessed 2026-11-04