{"recordId":"st_wx8mwi9kd9wxn8cc","canonicalUrl":"https://sotwire.com/stories/lulu-direct-buy-button-print-books-rtp","jsonUrl":"https://sotwire.com/stories/lulu-direct-buy-button-print-books-rtp/record","slug":"lulu-direct-buy-button-print-books-rtp","headline":"Lulu adds a buy button for creators' print books","dek":"The RTP publishing platform's new Direct Buy Button lets creators sell print books from a link, with Lulu handling printing and shipping.","articleBody":"Lulu, the print-on-demand publishing company based in Research Triangle Park, has introduced the Direct Buy Button, the company announced on Nov. 3, 2026. It is the latest addition to Lulu Direct, its set of tools for selling straight to readers.\n\nThe button is a purchase link or embedded checkout that lets creators sell print books and calendars from newsletters, websites, social profiles, podcast notes or live events without building an online store. Lulu runs the transaction and then prints and ships the order.\n\n\"We've spent years building the infrastructure that lets businesses built on books sell everywhere. The Buy Button is proof it's working better than ever,\" said Nick Foster, vice president of software and product development at Lulu.com. Foster said it is the company's fastest-adopted solution yet, with nearly seven times the first-month orders of any channel Lulu had launched before.\n\nFounded in 2002, Lulu provides print-on-demand production, global distribution and direct ecommerce tools for creators, publishers and businesses.","category":"launch","categoryLabel":"Launches","location":"Research Triangle Park, NC","company":{"name":"Lulu","domain":"lulu.com"},"sample":false,"sampleDisclaimer":null,"publishedAt":"2026-11-04T13:41:48.652Z","updatedAt":"2026-11-04T13:41:48.652Z","badge":"Desk reported","trust":{"level":"desk_reported","doctrine":"Sotwire verifies who at the company stood behind the submission. It does not independently certify every underlying company claim as true.","verifies":"which named Sotwire editor wrote this from the cited sources","doesNotCertify":"independent truth of every claim","badge":"Desk reported","verificationMethod":"Named Sotwire editor, from the cited sources. Not a company attestation, and not an independent fact-check of every sentence.","domainChecked":false},"attestation":{"attested":false},"confirmation":null,"facts":[{"label":"Product","value":"Lulu Direct Buy Button"},{"label":"Sells","value":"Print books and calendars"},{"label":"First month","value":"Nearly 7x the orders of any earlier Lulu channel"},{"label":"Founded","value":"2002"}],"keyEvents":[{"date":"2026-11-03","label":"Direct Buy Button announced"}],"sources":[{"url":"https://www.einpresswire.com/article/952872896/lulu-removes-more-barriers-for-direct-to-consumer-sales","title":"Lulu Removes More Barriers for Direct-to-Consumer Sales","publisher":"Lulu Press (EIN Presswire)"},{"url":"https://blog.lulu.com/lulus-new-direct-buy-button/","title":"Lulu's New Direct Buy Button","publisher":"Lulu"}],"source":{"url":"https://www.einpresswire.com/article/952872896/lulu-removes-more-barriers-for-direct-to-consumer-sales","publisher":"Lulu","publishedAt":"2026-11-03T15:00:00.000Z"},"cover":{"url":"https://sotwire.com/covers/lulu-direct-buy-button-print-books-rtp.webp","alt":"Lulu adds a buy button for creators' print books","provenance":"unknown","provenanceLabel":"Unknown origin","credit":null},"images":[],"provenanceMethod":"EXIF, XMP, and filename heuristic. Not C2PA cryptographic proof, and not a judgment that the depicted event is true.","provenanceDisclaimer":"v1 labels are heuristic (EXIF, XMP, filename), not cryptographic C2PA proof. Treat them as disclosure of observed metadata, not a guarantee that the image is genuine or that the depicted event is true.","citation":"Sotwire Desk, Lulu. \"Lulu adds a buy button for creators' print books.\" Sotwire, November 4, 2026, https://sotwire.com/stories/lulu-direct-buy-button-print-books-rtp. Record ID: st_wx8mwi9kd9wxn8cc. Desk reported.","sampleLabel":null,"correctionStatus":"No public corrections recorded","integrity":{"algorithm":"sha-256","hex":"dd81a6bb5b7dbb3e5329364c9c05f94e71a513caed0ed77ac47b06b90980c0cb","contentDigest":"sha-256=:3YGmu1t9uz5TKTZMnAX5TnGlE8rtDtd6xHsGuQmAwMs=:","scope":"Canonical JSON record excluding the integrity object"}}