{"recordId":"st_lhdr53gexl044n7r","canonicalUrl":"https://sotwire.com/stories/the-yard-collective-durham-grand-opening-3-sisters-embroidery","jsonUrl":"https://sotwire.com/stories/the-yard-collective-durham-grand-opening-3-sisters-embroidery/record","slug":"the-yard-collective-durham-grand-opening-3-sisters-embroidery","headline":"3 Sisters Embroidery reopens in Durham as The Yard Collective","dek":"The Durham custom apparel and embroidery shop set its ribbon cutting and grand opening under the new name for Oct. 24.","articleBody":"The Yard Collective, the Durham custom apparel and embroidery shop formerly known as 3 Sisters Embroidery, set a ribbon cutting and grand opening under its new name for Saturday, Oct. 24, 2026, at its store at 5410 NC Highway 55, Suite W, in Durham's Greenwood Commons shopping plaza.\n\nThe business describes itself as a premium Greek lifestyle brand rooted in the heritage of HBCUs and Black Greek Letter Organizations. It is fully licensed for the Divine Nine, the historically Black fraternities and sororities, and offers custom embroidery and branded merchandise for chapters, organizations and businesses. The company says it was established in 1998 and is led by a husband and wife team, Norman and Chavonne.\n\n\"More than a retail destination, The Yard Collective is a space where HBCU pride, Divine Nine legacy, culture, and community come together,\" the company wrote in its invitation. It said Dr. Mike Lee would join the celebration and invited neighbors, local leaders, HBCU alumni and Divine Nine organizations.\n\nOn its website, the company sums up the change this way: \"The name has changed. The commitment remains.\" The store is open Tuesday through Saturday from 10 a.m. to 6 p.m.","category":"launch","categoryLabel":"Launches","location":"Durham, NC","company":{"name":"The Yard Collective","domain":"yardcollective.com"},"sample":false,"sampleDisclaimer":null,"publishedAt":"2026-10-28T13:45:39.423Z","updatedAt":"2026-10-28T13:45:39.423Z","badge":"Desk reported","trust":{"level":"desk_reported","doctrine":"Sotwire verifies who at the company stood behind the submission. It does not independently certify every underlying company claim as true.","verifies":"which named Sotwire editor wrote this from the cited sources","doesNotCertify":"independent truth of every claim","badge":"Desk reported","verificationMethod":"Named Sotwire editor, from the cited sources. Not a company attestation, and not an independent fact-check of every sentence.","domainChecked":false},"attestation":{"attested":false},"confirmation":null,"facts":[{"label":"New name","value":"The Yard Collective"},{"label":"Former name","value":"3 Sisters Embroidery"},{"label":"Grand opening","value":"Saturday, Oct. 24, 2026, 3 p.m."},{"label":"Address","value":"5410 NC Hwy 55, Ste W, Durham (Greenwood Commons)"},{"label":"Established","value":"1998, per the company"},{"label":"Owners","value":"Norman and Chavonne, a husband and wife team"},{"label":"Hours","value":"Tuesday to Saturday, 10 a.m. to 6 p.m."}],"keyEvents":[{"date":"2026-10-24","label":"Ribbon cutting and grand opening as The Yard Collective"}],"sources":[{"url":"https://www.linkedin.com/posts/the-yard-collective_the-yard-is-calling-and-youre-invited-activity-7519398427806507008-kFa_","title":"The Yard is calling, and you're invited!","publisher":"The Yard Collective (LinkedIn)"},{"url":"https://www.yardcollective.com/pages/about-us","title":"About The Yard Collective, Formerly 3 Sisters Embroidery","publisher":"The Yard Collective"},{"url":"https://www.newsobserver.com/news/business/article317648054.html","title":"New stores are opening in Crabtree Valley Mall, Durham and Chapel Hill","publisher":"The News & Observer"}],"source":{"url":"https://www.linkedin.com/posts/the-yard-collective_the-yard-is-calling-and-youre-invited-activity-7519398427806507008-kFa_","publisher":"The Yard Collective","publishedAt":"2026-10-23T14:04:48.000Z"},"cover":{"url":"https://sotwire.com/covers/the-yard-collective-durham-grand-opening-3-sisters-embroidery.webp","alt":"3 Sisters Embroidery reopens in Durham as The Yard Collective","provenance":"unknown","provenanceLabel":"Unknown origin","credit":null},"images":[],"provenanceMethod":"EXIF, XMP, and filename heuristic. Not C2PA cryptographic proof, and not a judgment that the depicted event is true.","provenanceDisclaimer":"v1 labels are heuristic (EXIF, XMP, filename), not cryptographic C2PA proof. Treat them as disclosure of observed metadata, not a guarantee that the image is genuine or that the depicted event is true.","citation":"Sotwire Desk, The Yard Collective. \"3 Sisters Embroidery reopens in Durham as The Yard Collective.\" Sotwire, October 28, 2026, https://sotwire.com/stories/the-yard-collective-durham-grand-opening-3-sisters-embroidery. Record ID: st_lhdr53gexl044n7r. Desk reported.","sampleLabel":null,"correctionStatus":"No public corrections recorded","integrity":{"algorithm":"sha-256","hex":"fbc02f69e28c01d06314c7a3df6c3a368d64ac51d768f1597cb2ace3d9882033","contentDigest":"sha-256=:+8AvaeKMAdBjFMej32w6No1krFHXaPFZfLKs49mIIDM=:","scope":"Canonical JSON record excluding the integrity object"}}