{"recordId":"st_bm6qxftf3fo5ouya","canonicalUrl":"https://sotwire.com/stories/duraseal-names-bill-leslie-spokesperson-raleigh","jsonUrl":"https://sotwire.com/stories/duraseal-names-bill-leslie-spokesperson-raleigh/record","slug":"duraseal-names-bill-leslie-spokesperson-raleigh","headline":"DuraSeal signs Bill Leslie as its spokesperson","dek":"The Raleigh exterior sealing company has named the retired WRAL-TV anchor as its celebrity spokesperson as it grows across four states.","articleBody":"DuraSeal Inc., a Raleigh company that seals decks, driveways and other outdoor surfaces, has named former WRAL-TV anchor Bill Leslie as its celebrity spokesperson, the company announced on Nov. 4, 2026.\n\nLeslie joined WRAL in 1984 and anchored its morning and noon newscasts until he left the anchor desk in 2018. He has won more than 70 major news awards, including two Peabody Awards and seven Emmy Awards, and he received the North Carolina Award and the Order of the Long Leaf Pine. The North Carolina Association of Broadcasters inducted him into its Hall of Fame in 2022.\n\n\"Bill spent his career earning the trust of North Carolina families,\" said Brad Halferty, founder and owner of DuraSeal. \"Like our customers, he read the reviews, studied the process and asked hard questions before he put his name on it. That is exactly the kind of voice we want speaking for DuraSeal.\"\n\nFounded in 2021, DuraSeal applies a silicone-based penetrating sealant to wood, concrete, pavers and brick and backs its work with a 25-year transferable warranty. The company serves 11 markets in North Carolina, South Carolina, Georgia and Florida, including Raleigh, Greensboro, Charlotte, Wilmington and Asheville.","category":"hire","categoryLabel":"Hires","location":"Raleigh, NC","company":{"name":"DuraSeal","domain":"durasealit.com"},"sample":false,"sampleDisclaimer":null,"publishedAt":"2026-11-05T13:42:22.107Z","updatedAt":"2026-11-05T13:42:22.107Z","badge":"Desk reported","trust":{"level":"desk_reported","doctrine":"Sotwire verifies who at the company stood behind the submission. It does not independently certify every underlying company claim as true.","verifies":"which named Sotwire editor wrote this from the cited sources","doesNotCertify":"independent truth of every claim","badge":"Desk reported","verificationMethod":"Named Sotwire editor, from the cited sources. Not a company attestation, and not an independent fact-check of every sentence.","domainChecked":false},"attestation":{"attested":false},"confirmation":null,"facts":[{"label":"Spokesperson","value":"Bill Leslie, former WRAL-TV anchor"},{"label":"Founded","value":"2021"},{"label":"Markets","value":"11 in NC, SC, GA and FL"},{"label":"Warranty","value":"25-year transferable"}],"keyEvents":[{"date":"2026-11-04","label":"Spokesperson announced"}],"sources":[{"url":"https://www.prweb.com/releases/award-winning-former-wral-anchor-bill-leslie-named-duraseal-celebrity-spokesperson-302928961.html","title":"Award-Winning former WRAL Anchor Bill Leslie Named DuraSeal Celebrity Spokesperson","publisher":"DuraSeal Inc. (PRWeb)"}],"source":{"url":"https://www.prweb.com/releases/award-winning-former-wral-anchor-bill-leslie-named-duraseal-celebrity-spokesperson-302928961.html","publisher":"DuraSeal","publishedAt":"2026-11-04T16:35:00.000Z"},"cover":{"url":"https://sotwire.com/covers/duraseal-names-bill-leslie-spokesperson-raleigh.webp","alt":"DuraSeal signs Bill Leslie as its spokesperson","provenance":"unknown","provenanceLabel":"Unknown origin","credit":null},"images":[],"provenanceMethod":"EXIF, XMP, and filename heuristic. Not C2PA cryptographic proof, and not a judgment that the depicted event is true.","provenanceDisclaimer":"v1 labels are heuristic (EXIF, XMP, filename), not cryptographic C2PA proof. Treat them as disclosure of observed metadata, not a guarantee that the image is genuine or that the depicted event is true.","citation":"Sotwire Desk, DuraSeal. \"DuraSeal signs Bill Leslie as its spokesperson.\" Sotwire, November 5, 2026, https://sotwire.com/stories/duraseal-names-bill-leslie-spokesperson-raleigh. Record ID: st_bm6qxftf3fo5ouya. Desk reported.","sampleLabel":null,"correctionStatus":"No public corrections recorded","integrity":{"algorithm":"sha-256","hex":"d9bfeacedf91566eaa0f40f6eba9f81e6f32e2a27f726fdd9a2eec2e9dacb0d8","contentDigest":"sha-256=:2b/qzt+RVm6qD0D266n4Hm8y4qJ/cm/dmi7sLp2ssNg=:","scope":"Canonical JSON record excluding the integrity object"}}